Monday, March 17, 2008

Email experiment - Please give this your full support

Let's Get Going—Have Some Fun
Starting on March 24, 2008 and ending April 7, 2008, The
Great Email Experiment will determine statistically exactly
which ISPs and ESPs deserve your continued business—and
which don't.
I sincerely hope you'll join us, because there's genuine
strength in numbers. If this Experiment is going to have a
real effect on email deliverability in the future, we need
the maxinum number of participants in the Experiment. The
more participants we have, the more the major news media
will take notice when we release the results of our Great
Email Experiment.
With major news media taking notice, the market WILL change
the way email is handled.
If you agree to participate, you will be asked to whitelist
or add to your "accepted senders" folder the email address
we'll be using to to send you emails during the Experiment.
During that two-week Experiment itself, I'll send you a
series of six emails—three each week. Each email will be
personal in nature ... the kind of message you might send to
your family, friends or co-workers. But—each message will
also contain words and phrases known to trigger the "spam"
response in ISPs and ESPs handling your email. Each email in
the series will include even more known trigger words and
Some of the emails could provide you with a laugh or two.
Consider that a bonus.
If you receive each of the six emails—you won't have to do
anything else. If you fail to receive any of of the six
emails, or if you find any of the six emails in your "junk"
or "spam" folder, rather than in your "in" box, you'll be
asked to visit a simple online form to answer just three
questions: what is the date, who is your ISP or ESP, and did
you find the email in your "spam" or "junk" folder?
That's it. That's all you need to do to participate.

It's the best combination I can imagine. We'll have some
fun, find out the truth about email delivery, create a chart
of our results and bring those results to the world, where
they can and will have a positive and hopefully lasting
effect. As a participant in the Great Email Experiment,
you'll be one of the first people to see the results.
In the meantime—there are loads of gifts in store for you
enjoy along the way.
I can't wait to get started and I hope you feel the same
Just whitelist or otherwise add the following email address
to your "accepted senders" folder right now:
If you aren't sure how to do this, check out this page:
The page listed above has some whitelisting instructions for
some of the most popular ISPs and ESPs who handle email
today. If your service provider isn't on the list, or if the
instructions I've provided don't make sense or are
out-of-date ... contact your ISP or ESP and ask them
specifically what you need to do.
Then ... sign up below, and keep an eye on your Email box.
I'll send you a confirmation email, then an instructions
email and updates.
On March 24, 2008, we'll get the Experiment underway.
Thanks again—and WELCOME ABOARD! The Great Email Experiment
is about to begin and I'll be honored to have you along for
the fun.
—Alan R. Bechtold

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